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Simulated.
AI personas that behave like your real audience — reacting, engaging, and deciding in real time.
Prediction that was impossible
is now instant
Access high-value audiences. Understand decision-makers. Discover critical insights.
Unreachable audiences
Companies launch campaigns without knowing how real people will react — and only learn the truth after the money is already spent.
Instant insights
Replace weeks of recruitment and fieldwork with instant responses. Run thousands of interviews before your competitor sends one survey.
Millions of personas
Every persona is demographically and psychographically calibrated, creating responses as nuanced and diverse as real humans.
True understanding
Go beyond surface-level answers. Our personas reason, reflect, and respond with the depth of genuine human cognition.
Lumina.
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Test campaigns on thousands of AI personas before spending a single dollar on ads
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Get instant feedback that mirrors real human decision-making patterns
- ✓
Reduce campaign failure rates by validating messaging with simulated audiences
- ✓
Launch with confidence backed by 86% prediction accuracy
Proportional allocation accuracy across 1,000 survey replications
From idea to validated campaign
Four simple steps to transform your marketing process
Define Your Audience
Describe your target demographic using natural language or import existing customer data. Our AI generates thousands of realistic personas.
Create Your Content
Upload your marketing assets - ads, landing pages, emails, or any content you want to test with your simulated audience.
Run Simulations
Launch your simulation and watch as AI personas interact with your content. Get real-time feedback on engagement and sentiment.
Optimize & Launch
Use insights to refine your content. When you are confident in the results, launch to your real audience with proven messaging.
Built for marketing and research teams
Whether you're in product or research, Lumina adapts to your workflow.
Ready to transform your marketing strategy?
Join thousands of marketing teams using AI simulations to validate ideas, reduce costs, and launch with confidence.